Get hyped for Thursday! North Texas Giving Day finally arrives after much preparation by over 2,100 North Texas charities and the Communities Foundation of Texas. September 17 marks the seventh year of the massive effort to raise awareness and funds for charities critical to the fabric of the North Texas area. $86 million in giving in the six prior years is most impressive by any measure.
Giving Day represents a marvelous opportunity to pull in new donors. And a meaningful way to engage your board members in thanking and welcoming and appreciating donors. How is your non-profit thanking the thousands of donors who take time out of their schedule to make their gift? Make that first thank you call fast! Penelope Burk with Cygnus Research states over 90% of surveyed donors would be thrilled to receive a thank you call from a board member of the nonprofit. Ms. Burk’s research also shows a clear link between an expedient thank you and increased giving.
What if our sector put as much effort into a stewardship day as it does into giving day? Admittedly, stewardship does not have the same allure as securing bonus dollars yet this type of engagement provides staff, board members, and other stakeholders with the good fortune to build a relationship with the people who fuel the nonprofit enterprise: donors.
What are your thoughts on a special stewardship day sponsored by nonprofits? Your thoughts and comments are welcomed and appreciated.